Sporting goods stocks have done well throughout the COVID-19 outbreak, which may surprise you. Spending hours playing catch on the lawn and working out at home as a result of stay-at-home instructions and social distancing rules.
According to the United States Census Bureau, sales at sports goods stores climbed by over 20% in 2020. While revenue increased by 31% in 2021 through October. While the boom will not persist indefinitely, many sporting goods companies will enter 2022 with lots of cash and new clients.
Stocks of the Best Sporting Products
Right now, these are some of the finest and must-have sporting goods stocks to buy:
Big Five Sporting Goods
Big Five Sporting Goods is a well-known retailer in the Western United States, with over half of its locations in California. The stores of the Big Five are usually found in strip malls. I should say, this is the must-have brand for every sports guy.
Big Five had been suffering prior to the pandemic, but the crisis provided a tremendous boost to the company, as it did too much of the sector. Due to robust revenue growth and cost-cutting initiatives, net income increased by about 700 percent in 2020. Although the company is expanding in e-commerce, its brick-and-mortar stores remain to account for the vast majority of its sales.
The typical size of a Hibbett Sports store is 6,000 square feet. Its stores, like Big Five’s, are usually found in strip malls. Because it confronts less competition and can take advantage of cheaper real estate. The company focuses on neglected markets, which it says offer significant cost savings. It also aims to open outlets in proximity to one another in order to maximize the marketing and logistics effectiveness of the organization.
Hibbett’s comparable-store sales were up 30% in the first half of 2021, and up 63 percent from 2019 levels. The Alabama-based company’s locations are primarily located in the Southern United States.
Golf businesses, like sporting goods retailers, grew during the pandemic. Because the sport is played outside and lends itself to social isolation. Because golf clubs account for roughly half of Callaway’s sales, the growing interest in the sport was critical. These days, all gold lovers must have Callaway Golf products for the game.
Callaway announced plans to buy Topgolf, a company that combines restaurant service with virtual golfing, in October 2020. The deal, which is expected to close in the first quarter of 2021, offers a new revenue source that will help Callaway build brand loyalty. Topgolf also introduces more people to the game, resulting in increased adoption and sales of golf equipment and accessories.
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Titleist, the largest golf ball manufacturer, and FootJoy, the leading golf shoe brand, are both are own by Acushnet. The company’s strategy revolves around its brand strength, and it has shown restraint in avoiding acquisitions that might dilute the focus on the two brands.
Acushnet claims it is focused on supplying serious golfers since they are the most consistent buyers of golf equipment. Golfers who are serious about their game are also more inclined to invest in high-end equipment. Because golf balls are a consumable item, the company’s success is directly proportional to the number of rounds of golf played.
Should you invest in sporting goods companies?
In general, factors outside a company’s control influence demand for sporting goods. Golf, hunting, and basketball interest tend to fluctuate in ways that these corporations can’t control, and revenue growth in this mature market is slow.
Nonetheless, a few of these firms have exceeded the market in recent years, well before the pandemic, indicating that they may continue to do so. The greatest athletic goods companies are leveraging the shift to e-commerce and interactive retail to their advantage. While sporting items and sports companies aren’t likely to provide the strongest revenue growth, if purchased at the appropriate price, they can be steady winners.
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