In this digital era, video marketing is one of the most powerful social media content to market your business because of its power to reach a wider audience.
With appealing visuals and informative explanations, it becomes content that is easy to understand and memorable for the public. Understanding what types of videos work best on each social media will help you create a well-organized marketing strategy.
For example, when you want to publish your video on a YouTube channel, the right types of video marketing are product videos, explainer videos, how-to videos, etc. This is because YouTube has become a popular social platform specifically for promotional videos with short durations.
So, before you start your video marketing campaign, it’s essential to prepare the right strategies and techniques to generate leads. Here are the five video marketing hacks you need to know to bring your business an increased level of popularity and conversion rates.
1. Compelling Visual Content
The first video marketing hack is to make your visual content as attractive as possible. Engaging videos can keep users on your channel longer. It can help you increase your conversion rate by up to 80%.
Especially in the first few seconds, this can determine your subscribers to stay and continue watching until the end. So, not only serving high-quality video content but producing compelling videos that can attract customers is crucial.
Therefore, you must capture the viewer’s interest in the first 20 seconds (or less). This technique is typically used for product videos to keep potential customers engaged with your brand, learn about your products, and help drive sales.
2. Leverage the Power of Storytelling
Leveraging the power of storytelling is one of the most powerful video marketing hacks for touching customer feelings.
This strategy works more effectively in attracting customers’ attention than direct selling. So make sure you include gripping storytelling in your video marketing.
It would be best if you told stories that connect with your potential customers. The better you tell stories about yourself, the more likely your audience will understand what your company offers and how your brand can solve their problems.
3. Add Caption or Transcription
Adding subtitles to your videos allows users to watch videos on a mobile device, but they manage with the sound muted. There are various possible reasons like they are in the library, waiting room or plane.
More importantly, adding video subtitles will allow those who are deaf to watch and get all the information. In addition, subtitles can make it easier for viewers to receive all the messages you convey in the video clearly and thoroughly.
Adding subtitles can prevent audiences from missing out on information and misunderstanding the video. Therefore, ensure you add subtitles to your video to help the audience receive the whole message smoothly.
4. Choose an Eye-Catching Thumbnail
The next video marketing hack is to choose an eye-catching thumbnail. We all agree that thumbnails are the first thing users see when a video appears in the newsfeed. The right thumbnail can encourage users to hit the play button.
Here’s a quick tips for creating a thumbnail:
- Choose a thumbnail that represents your video as visually dynamic
- The more attractive it, the more clicks you’ll get
- Social platforms like Facebook, Instagram, and YouTube let you choose from several different thumbnail options when you first load your video.
You must select a thumbnail before you post it to Facebook or Instagram, but you can edit the thumbnail however you want on YouTube. Twitter also allows you to choose high-quality thumbnails to represent your videos.
5. Have a Strong CTA
To determine the best CTA for your videos, you have to answer this question first: what is the purpose of your video?
Before creating video marketing, ensure you have a clear goal: get your audience to visit your website, share videos, or buy your products or services.
That way, you can include a CTA in your video so that your audience gets an idea of what you want them to do through the video marketing that you have published. Thus, it is not just crucial but essential to always have a strong CTA.
You can put a CTA at the end of the video to encourage subscribers to click the button. Even a caption to the user like “learn more at (insert URL)” is needed to motivate them to take the action you want.
The benefit of posting YouTube videos on social media is that the annotations are clickable and can turn into a CTA. No videos from platforms other than YouTube have this feature unless you are running a paid advertising campaign.
Takeaway
If you don’t or haven’t used video marketing in your social media, you should start using it. Most of all, many internet users are going online and spending the activity watching videos. Videos also have great potential to go viral and will be predicted to be the most important content in the future.
So, make sure you use the five video marketing hacks for social media mentioned above; they will not only help you compete in today’s digital business world but also be able to grow your business even more extensively.
