Videos represent a valuable tool for those who need to leverage brand visibility. The video marketing strategy is used to attract and retain customers. However, more than simply creating an audiovisual product, it is necessary to do it with quality and agility. To help you, we’ve listed the best video editors to work with your company’s marketing.
Video marketing is a strategy composed of institutional and educational videos and advertising campaigns that aim to strengthen the brand. Platforms like YouTube and Instagram have become great allies in this regard, as long as the strategist knows which formats to use in each channel. One of the immediate consequences is the reduction of costs and campaigns created with more speed.
Why Use Video Marketing
Using videos to market the company is one of the most efficient ways to increase organic traffic. And what does that mean? Those videos will help your business to be found faster, thanks to the little push of environments like Instagram and YouTube. Also, among the main benefits of video marketing, we can mention:
- ease of consumption
- increase in profits
- high power of virtualization
- creating qualified content
The best video editors to jumpstart your marketing
Movavi is a free video editor for computers with advantageous features for companies. In addition to the traditional cut and transition functions, the tool allows the use of pre-defined filters in case the user wants to create a specific atmosphere in the product. Also, it is possible to insert subtitles in the video, favoring accessibility and the company logo.
Developed by Apple, it is one of the most used devices by novice editors, mainly because it comes installed on the iPhone. You can edit videos, audio, and images and insert transitions and effects with it.
Shotcut is also an easy and intuitive option with a flexible interface compatible with different devices. With it, the user can insert effects, filters, and video templates to help with editing.
FlexClip offers a platform for social networks, allowing users to use the editor to create movies in specific formats for Facebook, Instagram, YouTube, and others. For this reason, it is well remembered when looking for quality online video editors with several features.
Without downloading an application, the software is an online tool. You need to access the site through your Google account or social networks. Through FlexClip Video Maker, you can create products with videos and still images.
The tool provides more than 3,000 ready-made templates in the library, separated into categories, in addition to the possibility of creating a custom project from scratch. Thus, it is suitable for both beginners and experienced editors. The video editor is intuitive with drag and drops capabilities. Allows you to insert music and change colors and layout without complications.
The site also has professional video templates for the user to choose from as well as tutorials that will help you master video editing with ease.
5. VSDC Free Video Editor
Another good choice for amateur and professional editors, VSDC Free Video Editor, allows sharing videos on social media and creating effects, transitions, and filters.
KineMaster allows a selection of themes, music, and effects, as well as modification of brightness, colors, and 3D transition effects.
YouCut is well focused on social networks, with an intuitive interface, and is suitable for beginners. With it, you can share the product directly on social networks and compress it for WhatsApp.
With the best video editors for marketing, the entrepreneur creates quality products and, thus, leverages his results from the boost of organic traffic.