My friend works at a mall, and at least ten times a day, people come and describe the product labels to her so that she can help them find the product they are searching for. They come and say things like, ‘there are three minions with mango eyes on the label.’ This helps her recall if she has seen one with such a label while restocking the products. The note to take here is that labels are extremely important for your products. It’s like the product identity, and you need to make it as engaging as you can.
Labels help in marketing and attracting customers to your products, so adding creativity and relevancy is necessary. Thus, you can use an online label designer tool to make your labels with the designs you want.
Here are some factors to consider while making labels for your products:
1. Keep it Informative
The main function of labels is to provide information, and you should not compromise on it. Fill it with relevant information like:
- Company’s name and logo
- Product name
- Ingredients with exact percentage
- Manufacturing date
- Expiry date
- Manufacturer’s information
- Contact details
- How to use section (you can make this with illustrations)
- QR codes
- Legal information
All this information will help people be aware of what they are buying. Plus, if it’s a food product, people can check if there is anything in it that they are allergic to.
Also, ensure that the information is not cluttered and is placed neatly on the package so that customers can read it correctly.
2. Conduct Thorough Research
Conduct detailed research before you begin with the designing part of labels. You first need to have an idea of who your target audience is, their age, gender, geographical location, etc. This will make you understand the customer’s interests. Then you need to research and be in a loop of what your competitors are providing in their packaging, therefore getting a pulse of the market and demand. Plus, their failures will also tell you what you should avoid while designing a label.
All this research will help you make correct decisions about your label design that would engage customers and challenge the competition.
3. Choose the Right Type of Label
There are various types of labels in the market: material and niche. You need to choose the correct options from both categories. It is important to select the proper material for your label because the texture of the label adds to the readability and appearance of the product. Thus, it is important to have detailed research on all the materials that can be used in label printing and then decide which is your ideal one. Also, make sure it is relevant to your niche and audience. You also need to check if the content on the labels is not getting dim or hard to read because of the label material.
4. Make it Unique
Make the label design as unique and attractive as you can. Invest in a product design tool to use features like various fonts, colors, templates, artwork, clipart, etc. All these features will help you make the labels more interesting with your ideas. You can even save the templates to use for other labels. You can then easily print them in bulk with an ideal printer.
5. Choose Appropriate Colors
As we all have witnessed, colors communicate way faster than words. Using them correctly will capture customers’ attention, and not using them correctly will fail to attract customers even though the content you have mentioned is super engaging. Colors are the first thing that catches customers’ attention, so choose them wisely. For these, you need to choose colors that are in trend, suitable for your targeted audience, relevant to the product, and reflect your brand.
Also, be consistent here. People will recognize your products with the label colors you use. So, ensure you are consistent with the labels for a long time to build brand awareness.
6. Choose Correct Fonts
Fonts are another main feature of a label. Thus, choosing fonts is a difficult and crucial task. You need to make the fonts readable and stylish. Use an online label designer tool to add your custom fonts to the labels. This will also increase brand awareness. So, whenever customers see the custom font, they will know it’s the product from your brand without even reading the company name. You can create them based on what your brand reflects as a whole and move forward accordingly.
7. Complement Text with Images
Balance the images and text in your labels for the audience to better understand the product. Images are a great accessory to text, especially if you want to show a little “how to use/cook” or show a little graphic of the product in a fun way.
8. Choose the Right Label Size
This depends on the shape of your product. You need to ensure that the information is readable even when the labels are folded to the sides of products like bottles. Choose a size that is not too big and not too small but just perfect. Leave only some space on the edges to make it look neat.
9. Don’t Compromise on the Print Quality
If your print is faded or of lower quality, there is no point in any elements on the label as they would not be perfectly visible. Thus, invest in a good quality printer that supports tools like product design tool to make the best quality output of labels.
“Keep your labels unique” would be my concluding advice. It is important to stand out in the crowd. And this can be done only with unique labels. Add trendy graphics, illustrations, etc., and suit your brand and products. Whether being loud with your labels or sophisticated is your choice, but ensure you deliver informative, attractive, and quality output.
Ensure that your labels follow all the legal guidelines of the irrespective nation. This will keep you away from any legal notices and save your reputation in the market.