Being an eCommerce business owner, you must have thought of customising your packaging supplies to gain more potential customers. But even after customising your packaging materials, sometimes you fail to attract customers. Also you must have come across the term ‘personalised cardboard boxes and must have wondered what’s the difference between a custom and a personalised. If this question has crossed your mind and you are searching for the answer, you have landed at the correct place. In this article we shall be looking at the difference between personalised cardboard boxes and custom boxes.
These days you can easily customise your packaging materials. In fact there are many cardboard boxes suppliers that provide you with bespoke cardboard boxes. Packaging Midlands is one such packaging supplier in the UK. They provide you with different types of packaging materials, including custom packaging products (custom packaging UK). You can even order different types of packaging materials online by visiting their website.
Before moving into custom and personalised cardboard boxes, let us first have a look at the definition and meaning of the cardboard boxes.
What is a cardboard box?
A cardboard box is a strong, sturdy, robust packaging product that is manufactured with the help of the paper pulp. This material is lightweight in nature. It is suitable for carrying both heavy and lightweight items; not only that, it can carry strong and fragile items as well. They are made up of eco-friendly and recycled materials. Hence, they are completely safe for the environment. So if you want to use strong, sturdy, versatile, eco-friendly and sustainable packaging materials for your business, definitely add cardboard boxes to your list.
What is a personalised cardboard box?
Do not confuse a personalised cardboard box with that of the custom cardboard box. It is because personalised cardboard boxes are slightly different from the bespoke cardboard boxes. You can customise these boxes according to your business requirements, but it is something more than that. As the name suggests, these boxes are something that are individualised. The boxes are designed in such a way that they create an intimate and emotional connection with the customers. This is done by adding some personal touch to these cardboard boxes that is related to the customers.
For instance, if you sell notebooks, diaries, pens and other such stationeries online , you can personalise them by adding the name of your customers or the initial letter of their name; the same is done with the cardboard boxes as well. This is done to create brand awareness and to create a strong identity for the brand. This also creates a good impression on the customers and helps you in gaining more potential customers. We can say that all personalised boxes are a part of customisation but not all custom cardboard boxes are a part of personalisation.
What is a custom cardboard box?
Custom cardboard boxes are the boxes that are specifically designed to meet the business requirements. It has nothing to do with the intimate and emotional connection with the customers, as in the case of the personalised cardboard boxes. Rather bespoke boxes are designed for business purposes only. Here the business owners design the cardboard boxes according to their needs and requirements. For instance, if the business is about selling products that are related to women, the cardboard boxes are designed accordingly- they are painted in feminine colours such as red, pink, lavender and so on, the themes, motifs, designs and logo are given a feminine touch.
In other words, the boxes are designed according to the theme and purpose of the business. Not only that, various informative messages are printed on the boxes; apart from that brand logo is something that is never missed to be printed on these boxes. The font size and font style are selected in such a way that customers are able to read and understand whatever has been written. This is done to create a brand identity and good impression among the customers.
These are some of the differences between the personalised cardboard boxes and custom cardboard boxes. You can take the help of cardboard box suppliers and design your boxes according to your requirements and needs.