It could bring back memories to think of the PPC (Pay-Per-Click). A lot of website owners spend a lot of money on PPC to get their site into the top spots.
Although it is possible to draw more attention to your website within a short period of time, more experienced users usually steer clear of the sites with ads and instead look at the organic results.
On-page SEO is the process of optimising websites in order to increase the ranking of the site’s search engines and, in turn, drive organic traffic.
This comprehensive guide will take you through some of the pages SEO strategies that have been recommended and used by experts from any best SEO Cardiff agency. You must be aware of if you want to increase your website’s visibility on Google.
1. Produce High Quality Content
Content is at the core of an SEO on-page. Google always puts a premium on content that is of high quality. The more user-friendly and informative content draws more attention and gets a higher ranking.
The first step in creating good content is to pick appropriate keywords and topics. These suggestions will help you in creating quality content
Keyword Optimization
With its plethora of complicated algorithms, Google is consistently improving in its understanding of users’ intentions. It no longer relies exclusively on popular keywords, but offers quality content that will satisfy the user’s needs.
One of the major goals for Google is to enhance the user experience. Strategies that are not as modern, such as keyword stuffing can be penalised with Google’s Penguin algorithm. This is the reason it’s important to know the optimal keywords before you write content.
Additionally, PPC Cardiff evaluates a website on the basis of its quality of the content. Pages that have high-quality content are typically recognized with higher rankings.
It is suggested to conduct keyword research, and then incorporate long-tail keywords. These have more precise meaning and are in close proximity to the query. Make sure that the keywords appear naturally or naturally in the content and don’t appear to be forced.
Create Relevant, Engaging, And High-Quality Visual Content
Visual information is processed more efficiently in the human brain. The brain processes visual information at 60,000X more quickly than text.
Furthermore, a study conducted by Venngage shows that visuals boost the desire to read content by as much as 88%. If you upload any images ensure that you optimise them appropriately.
For instance, you can compress the image, but without altering its quality, and ensure that it does not take too long to load. While JPGs are great for creating high-quality images, PNGs are an excellent alternative for logos, icons for instance.
Additionally, you should use Alt tags (alternative text) to let search engine spiders have an idea of what the image is about. In the next section, we will talk in depth about images that have Alt-text. Continue going.
Include Convincing CTAS
Incorporate Call to Actions (CTAs) to direct visitors to product and offer pages. This will help in increasing conversions and, consequently, improve ROI (Return on investment).
Content on the page is at the heart of every one of the on-page SEO Cardiff procedures. Other elements of on-page SEO are derived from the content on the page so, invest sufficient time and resources to create and improve it with an advertising agency cardiff.
2. Site Architectural Elements
The architectural elements of your website define the components of your website and the individual pages. The way you design your website will help Google to crawl your pages and content.
Page URL
The URLs of your pages should be easily understood for both the reader and search engines. They are also crucial to maintain the hierarchy of your site as you build blog posts, subpages, and various other kinds that are internal to pages.
In this URL the blog is the sub-domain, and “moz.com” will be the main domain. Take a look at the following suggestions to create SEO-friendly URLs:
Internal Links
Internal linking is the process of linking to other pages of your website. This is crucial to optimise your on-page SEO since internal links direct visitors to other pages on your website. They also inform Google that your website is useful and worthwhile.
Make sure the links are relevant to the content’s topic. Content since putting in irrelevant internal hyperlinks can negatively impact the users’ experience.
As we have already said, the importance of improving user experience. It is an important aspect for Google and it is your responsibility. So, make sure you only link sites that are able to aid readers in learning more about a specific niche.
Site Speed
Do you know that 40% of users don’t wait longer than three seconds to wait for an internet webpage to open (source: Hobo Web)!
This underscores how important it is to optimise your page’s speed in order to improve the users’ experience and increase retention rates. You can check the speed of your site with Google’s PageSpeed Insights software.
Code optimization is a well-known technique to speed up the loading speed. It is recommended to remove breaks in the line, or spaces that are not needed and then make sure to indent the code.
It’s also a good practice to include JavaScript files in the footer area of the website page, so that they can load in the background, without affecting the display of content on the page.
Mobile Receptivity
With mobile devices accounting for 51.51 percent of world wide web traffic (source: Statista), it is now essential for entrepreneurs to design mobile-friendly websites.
It’s crucial to select the right design, theme, and layout of content that’s read and navigate able on mobile devices. If you’re still not certain about the responsiveness of your mobile website, you can use the Google mobile Friendly Test tool.
3. Html Elements
HTML elements are the components that are in the source code of an internet page. (Quick tip: to check your page’s source code click on the page and then look at the source code of the page.)
Title Tag
The title tag or webpage title provides a concise description of the website that is displayed on the upper right hand side of the window. The title tag is the initial indication to the search engine and viewers to find out what’s on the page. Here are some of the tips to improve the title ta
Meta Descriptions
A Meta description describes a concise and concise page description that is place under the title in results of a search.
It could affect the click-through rate (CTR) by ensuring that the Meta description that is relevant and catchy is more likely to attract traffic than a random, haphazard one. It is therefore crucial to improve the quality of your metadata.
Here’s How To Create An Appropriate Meta Description:
- Write a concise description that reveals your USP of your product or service
- Make sure that you ensure that the Meta description is within 160 characters
- Avoid using characters such as “-“, “+”, and “&”
- Include the entire keyword or phrase
- Image Alt-text
Image Alt-text SEO is for images. This helps Google to properly index the content of the images. Even if an image isn’t loading due to a technical issue, Google can still read the text alternatively and aid in ranking the page.
- Keep these points to keep in mind when adding images-Alt text
- Make it explicit and specific
- Limit it to 125 characters
Use keywords sparingly and avoid stuffed keywords. If they don’t naturally work, you can make sure to include specific keywords, or those that are the most relevant keywords in a long-tail.
We know that a variety of tasks have to be do in order to optimise your website. That’s the reason we suggest you outsource SEO Cardiff services to any reputable PPC agency Cardiff.
Conclusion
Once you have completed your SEO Cardiff, you can implement these strategies to your site. Be aware that SEO isn’t a one-time deal.
Hope that this tutorial has helped know how you can gain an advantage over your competitors using advanced SEO techniques. However, get in touch with us if you have any questions.
