In the last few years, mobile app usage has exploded across the globe. By the end of 2022, there were around 5 billion smartphone users, and an estimated 2.2 billion mobile devices were sold in that year alone. This resulted in a significant surge in demand for mobile apps among startups and big firms.
Beyond offering services to their customers, businesses use apps to optimize their Return on Investment (ROI) in different ways. From brand promotion to getting real-time feedback from consumers, there’s no limit to leveraging the benefits of apps.
If you’re planning to learn how much your business and consumers can benefit from a mobile app, this blog contains some of the key points to consider.
Reasons to Invest in Mobile App
We’ve mentioned the key advantages of building a business mobile app. All it takes is a clear objective of your app working, and you can start the development process.
1. Improve Brand Awareness
A primary benefit of the business app is its capacity to uplift brand awareness in addition to your other marketing activities. While the traditional advertising process often faces challenges to keep your brand engaged with customers. While a mobile app development company puts your brand hooked on the screens of the target audience’s mobile devices. Once the user installs an app, you can be certain that they’ll access it multiple times a day, especially if you have realistic features.
2. Value Addition
Digital accessibility is an important trend in the business world, and mobile application is a perfect fit. Customers don’t have to call a store for product ordering. They simply place orders with the tap of their finger relaxing on the couch.
Customers don’t want to send an email to address a customer issue. They just want a feature to immediately speak to the customer support team and this is possible with the application’s chat feature.
In the past, the simplest way to connect with customers is via call or email. Nowadays, brands can send a notification to customer devices, a method that’s convenient and less disruptive.
3. Customer Loyalty
When you provide a push notification feature, you get a surge in customer loyalty that helps to improve sales. When it comes to loyalty, if your company offers a loyalty program, simply integrate it into the mobile app. Traditional loyalty programs are time-consuming and annoying as customers have to come into the store with a loyalty form. What happens if a loyalty form is not available? At best, they are disappointed. At worst, they leave the store unhappy.
To address this situation, you can hire mobile app developer to build a mobile application that addresses such an unfortunate scenario. A customer might forget to bring a loyalty form, they rarely forget to bring their smartphone. Mobile apps offer customers 24/7 access to any business and its different services.
4. Grow Customer Engagement
There are already multiple ways available to increase customer engagement. Email marketing is a tried and tested approach, as is social media, but both activities lack desired outcome.
But when you have a business mobile app that your customers love, just schedule a push notification to get direct attention. You can also ask a mobile app development company in Gurgaon to integrate automation that asks for reviews whenever a customer makes in-app purchases.
Having a mobile app for your business also brings an opportunity to deliver a comprehensive brand experience. A business website does the same, but it’s too easy for users to get distracted by the other open tabs. While mobile apps, assist in distraction-free usage, as users are restricted to viewing a single app at a time.
5. Personalized Customer Service
A report from a leading survey stated that “55% of consumers made an additional purchase from a company offering personalized customer service.” We all know that positive customer service is important to business success, and one of the key aspects of customer service is responding to their queries quickly.
With professional mobile app development services, your business is capable to provide all sorts of useful customer service features. Major ones include in-app messaging, call and simple directions to your stores, RSVP features, and real-time customer feedback. Mobile apps also give your business another place to offer an FAQ both for new and existing customers who are looking to avail of your services.
6. Service Improvement
One thing that was highly beneficial with the usage of online stores is the availability of website analytics for customer data management. Similarly, large and small businesses can use mobile apps to acquire relevant data about their users. For example, with mobile apps, it is easy to access a user’s location if their location is shared, which is something not possible with a website.
In addition to the feedback, it becomes easy for you to get complaints, comments, and reviews from customers. This helps to analyze behavioral data, including what users search for most often, which FAQs they access the most, and how much time they spend on different services within the app.
All of this data, if analyzed properly, can lead to insights that you can leverage to optimize user experience (UX), and ad campaign strategies, and build better products.
There are several big and small brands focusing on efforts to get their stores into shopping malls and other money-making spots. However, the era of malls is slowing and has been fading for a while; online stores are the core reason. But now, the scenario has changed, and mobile apps are impacting e-commerce sales.
A report indicated that, in 2021, 90% of the internet traffic was generated from apps not websites. This point alone makes it worth knowing the key advantages of running a mobile app for your brand. But if that’s not enough, remember that many of your competitors are already investing time and money into mobile app development services. By investing in mobile app development, you build a way for better brand experiences and, in turn, a higher customer base.
The author is working with a top-rated Mobile App Development Company in Gurgaon as a senior research analyst. With years of experience and expertise in mobile app industry, you can avail information on latest technologies. Stay connected for more posts in future and comments us for improvements.