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In marketing these days, product demo videos have an important role. Although there are many other types of promotional content, video is not only the biggest content on various digital platforms but is also considered to be more effective and sells.
With 88% of people saying they’ve been convinced to make a purchase based on a brand’s video.
Product demo videos help to drive sales, close deals and resolve customer issues through informative messages. There are several product demo videos sample that you can use as inspiration, such as IKEA place, Nike free, Nintendo Switch, and so on.
These video samples have proven to be successful in attracting the attention of customers and reaching more people. It’s clear video marketing is the future and product demo videos are a lucrative path forward.
That’s why you need to start making your product demo video to take your business to a higher level. Here is a complete guide on how to make a killer product demo video.
1. Identify the Goal
With this in mind, it’s important to set your sights on what your video is trying to achieve, such as increasing purchases, reaching more customers, or increasing brand awareness.
Setting goals in a campaign plan is a must because, without campaign goals, the results will be meaningless.
You can start to design goals as detailed as possible so that you stay on track and focus on achieving your goals. It can help you identify some of your products that stand out from the competition.
2. Determine Your Audience
Once you have defined your video campaign goals, you can determine which target audience is suitable for your product so that the product demo video gets to the right audience and achieves your campaign goals.
For example, if you market a product that targets musicians, such as microphones. You should make sure that your videos include high-quality background music.
This not only captivates your audience, but it can also increase customer engagement and trust as Viewers are more likely to respond when they feel your video has something in common with them.
3. Choose the Type of Video
The next step is that you have to start choosing the type of video that suits your product and that can support your campaign goals.
We provide some of the best product demo video samples at the beginning that you can use as inspiration in choosing the right type of video based on the nature of the product you are demonstrating.
For example, you can choose a screencast, live-action, or animated product demo video.
4. Write a Script
Scripts are an important part of video production because they define the tone, speed, and message. The script serves as a guide in making a video. without a script, your video will not be structured and give less than optimal results so it will be difficult for viewers to digest your video.
Therefore, it is important to include scripts in your product demo videos. There are several specific aspects that you should include such as an introduction, demonstrating who the product is intended for, covering the product’s main features, and lastly, a call to action.
This will help your video achieve its goals. Keep in mind that the structure of the script depends on the type of video you are making.
5. Publish Your Product Demo Video
After you have recorded, edited and finalized your video, you can publish the video with the size, aspect ratio, and duration of the video. It depends on the video platform that you will use to publish it.
Each video platform has its terms, advantages, and disadvantages. So, you have to determine which platforms are right for your target audience and can support your campaign goals.
Several video-based platforms that are commonly used with good distribution channels such as YouTube, Instagram, Facebook, etc. Once you have found the right platforms and published them, you will not only reach a wider audience but also have the opportunity to go viral.
Product demo videos may be time-consuming in their creation and planning, but once they go live, they can be an effective part of your brand’s overall video marketing strategy.
That’s why the video production process plays an important role because it determines the final result of a video. You can follow the guide above to help your video production process to produce maximum videos.
So what else are you waiting for? start making your product demo video, especially for those of you who want to introduce your product and increase product brand awareness.
Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro