Escape rooms have become quite sensational in today’s world and have engaged people of all ages and across geographical borders. Given the immense craze for escape rooms, several new ventures have popped up recently.
Nowadays, some venues are even offering virtual escape room experiences! So, have you thought of starting your own escape room business soon? If you wish to begin your escape room business, this article is all you need to help you get started!
1. Draft a detailed plan for your business
You need to start by drafting a clear plan of your business, to help you plan and decide every factor in your industry. During this process, you can think of the following factors to guide your plan:
- How much budget do you have?
- Who do you wish to target?
- What do you think will be the approximate cost of your games?
- What can be a catchy business name?
This way, you must plan and consider every little aspect of your escape room venture. Once you have drafted a detailed plan for your business, you can then proceed to the next steps.
2. How do you want to build your escape room venture?
Now it is time to think about how you wish to build and develop your escape room business. You may choose to make your escape room from scratch, or you can even outsource the entire escape room setup from a particular franchise.
While building your own business from scratch gives you the power and freedom to fashion it in any way you want, it can undoubtedly be pretty tiring. In contrast, buying from a suitable franchise or outsourcing your escape room game does not seem like a hectic option! So, think twice and choose wisely in developing your escape room venue.
3. Pick a good location to house your venture
Your target audience relies on picking the right location to build your escape room business. Companies that wish to target mainly corporate teams must set up their ventures in and around areas easily commutable to them.
But businesses that want to target walk-in players or tourists must set up their venues near popular locations, entertainment centers, or shopping malls. This way, ensure that you first understand your target audience and use the same knowledge to pick the perfect place.
4. Consider your financial plans
Before you build your escape room business, you need to define an approximate budget for your business and think of how you will get it. Without proper financial planning, a company can be prone to running risks and losses. Therefore, ensure that you sit down to think of and plan the financial aspects of your business. It is also wise to consider potential financial risks that you may entail in the process to remain prepared to face anything that comes your way!
You can think of approaching investors outside your business to fund your escape room venture. You can also think of going ahead with crowdfunding as a viable way to support your business.
5. Select the suitable themes for your games
Even while you choose your themes, keep in mind the kind of players you are targeting. Consider what they are most likely to enjoy and ensure that your escape games offer it all the same! For businesses that are targeting kids, fantasy can be an excellent option to go for. On the other hand, for companies mainly targeting young adults or adults, murder mystery or horror can be some viable options.
Once you have decided on your theme, you must design or buy suitable games to deck your escape room. Creating your games will give you the freedom to make them as per your dreams, but it can, however, take up a long time to finish. In contrast, buying games can save you much of your time! So, choose what you want, and get on going with it!
6. Hire employees who suit your persona
Hiring the perfect employees to form your escape room business is also a vital step. Do not just hire anyone randomly; instead, be picky in selecting your employees. You need to ensure that the people you are hiring share the same thirst and hunger for the thrill of the escape rooms as you do.
In this way, you can consider one step at a time and slowly build your own escape room business over time. Remember that success does not come overnight. So, ensure that you stick to your business with unfaltering efforts and dedication to making it succeed!