Without a question, 2017 was the year of the Nike Dunk. Everyone from Travis Scott to Virgil Abloh, the biggest names in the sneaker game, gave the shoe its own hype-driven spin. The Grateful Dead and Ben & Jerry’s partnerships were two of the most sought-after Swoosh projects of 2020. Oddly enough, they were produced in association with hippies. You would be gravely incorrect if you assumed Nike would let up on the gas pedal for the new year. The company recently presented a preview of various 2021 Dunks, and it appears that the popular design won’t be disappearing anytime soon.
The Dunk will start the new year off strong with a steady stream of general release releases. The first three Dunk Low colors will be released the following week in the typical and traditional Nike fare of black and white, red and grey, and sail and coast. Things pick up steam in February with the release of a new Dunk Low in black and super cobalt. The Dunk High then plunges in a white and orange blaze in March.
None of these shoes will have a hot designer co-sign or a very limited release. And they really don’t need to. Nike built the buzz and demand for the Dunk throughout the course of last year by strategically releasing them and collaborating with high-profile brands. The business has used this tactic before: create enthusiasm and hype about a silhouette before releasing an endless supply for the general public who couldn’t get their hands on the rare goods.
Courtesy of Nike
Longtime Dunkheads will be aware that this is really the return of the clunky shoe. The Dunk was the hottest sneaker in the burgeoning streetwear culture in the middle of the 2000s. Along with numerous other models, the “Tiffany” Dunk from Diamond Supply Co. and the “Pigeon” Dunk from Staple Design helped turn the shoe into something that streetwear aficionados lusted after. It petered out during the 2010s and remained unnoticed until it made a complete comeback last year. This second stint in the sun is very uncommon for sneakers, which is a real credit to the Dunk’s enduring design appeal. Get ready for another year; only time will tell how long the once-forgotten shoe can remain this popular.
These Dunks have the traditional color-blocking design, with an orange mudguard, eyelets, and heel panel framing the royal blue toe box, quarter panels, tongue, and heel collar. With the orange Swoosh on the sides and the blue tongue tag, orange serves as the primary branding hue. An orange outsole, white midsole, and blue laces round out this pair’s NYK aesthetic.
On July 12, 2022, the Nike Dunk High Knicks are scheduled to be on sale. It will be available at Nike as well as a few other Nike stores online and in-store. The retail price for the men’s sizes is set at $120. Keep an eye on our Twitter and mobile app to learn about upcoming releases.