Webinars are one of the most influential tools for gaining the attention of an audience. Many businesses use these platforms to promote their valuable services or products globally. Webinars are hosted on webinar tools. These software or platforms are designed in such a way that it becomes easy for the audience to consume the content, which is very important for their personal knowledge.
This blog is all about promoting these webinar sessions on various social media platforms. In addition to this, we’ll also explore some handy tips for hosting an effective webinar session. By this point, you’ll know different ways to promote your event and host it the right way.
Webinar Sessions: Best Way To Engage With The Audience
Webinars are all about engaging with the audience in the best way possible. With so many features on webinar tools, the chances of first-time visitors becoming potential customers are higher. In addition to this, webinars are not restricted to product selling and service promotion purposes; these sessions are also very useful from an educational point of view.
I suppose you’re more aware of how useful webinars can be now that you’re aware of the variety of different purposes for which they can be useful. But what exactly are they? Speaking in technical terms, webinars are more of an online video presentation happening over the internet. The audience connects with their speakers right away, from any part of the world. The basic requirement for hosting these sessions is an active internet connection on a desktop or laptop.
The majority of growing businesses prefer these webinar hosting platforms to promote their products or services. So, without further ado, let’s take a look at some useful tactics for promoting your webinars on social media platforms. –
How to Promote Webinars On Social Media Channels
Promotion is, after all, not an easy task to perform. Additionally, with the right kind of strategy and perfect execution techniques, you can drive huge traffic to your event. Let’s find out how-
- Visuals Are Very Effective
- Creation Of Thankyou Pages
- Post Event Updates On a Regular Basis
- Effective Landing Pages
- Running Facebook Ads
- Call To Action (CTA) is important
- Promoting On Social Media
Now we’ll discuss, each point in detail –
Visuals Are Very Effective
Visuals speak louder than words. When you’re promoting your content on social media, try to add more visuals to it. If you want to stand out in front of the audience, you must do much more than share the link via text message on social media. If you want to stand out in front of the audience, you must do much more than share the link via text message on social media. In fact, it will effectively attract a larger audience.
This can be done very easily with some effective webinar tools. You can include teaser videos for your webinar session as well as graphical images to drive the audience’s attention. In addition to this, try to explain the theme of your session only at the beginning.
Creation Of Thankyou Pages
The thank-you images are one of the crucial components when planning a webinar promotion strategy. Thank You pages are those that appear after successfully completing the sign-up process and redirect the audience to the event page.
In addition to this, you can also add attractive, customizable buttons at the bottom of the page with the event link attached to them. This will let your audience share the link with their friends and fellow students. In fact, most of the traffic conversion works well in this case.
Post Event Updates On a Regular Basis
With the help of smart webinar tools, you can schedule event updates on different social media platforms. In the case of live webinar sessions, you can make your audience aware of the registration process before the start of the event. Similarly, in the case of automated webinar sessions, you can schedule the event promotion on a weekly or monthly basis. This will make your audience aware of any happenings at your event.
Effective Landing Pages
Landing pages act as the face of your event before it begins. With the help of webinar hosting platforms, you can customize your landing page for an attractive look for the audience. In addition, you can include a brief description of your event on these landing pages to help your target audience recognize it.
Running Facebook Ads
Ads can be run on a daily basis on different social media platforms. In this section, I have mentioned Facebook as it contains one of the largest user bases in the world. The majority of Facebook users actively engage with the content displayed throughout the day. In addition to this, you can also run “warm” ads that target specific audiences who already know about your work. Similarly, cold ads focus on the types of audiences who have never heard about your event but still want to participate in it.
Call To Action (CTA) is important
Calls to Action direct viewers to the next step after viewing your content. In fact, this is very important for a smooth understanding of the event process. In addition to this, CTAs can be used in the form of promotional images. Additionally, you can also use them in your event teaser video with the help of webinar tools.
Promoting On Social Media
Social media is very diverse in nature, as is the attendee count. Simply share the event link from popular channels such as Instagram, LinkedIn, Facebook, and Twitter live stream feeds.
In addition to this, you can also reply to comments on your update feed on these channels for maximum engagement with your viewers.
Webinars impact the target audience in many ways. With some of the effective strategies like live polling, real-time feedback, live Q & A sessions, and much more interaction with the audience can be made in the best way possible. There are many affordable webinar platforms like Zoom, Mixhubb, Zuddl, etc. that have lots of attractive features with pocket-friendly options.