Everyone wants quick results. Whether you want to reduce bounce rates, keep visitors on your site longer, or simply increase conversions, a website redesign can help.
How do we plan and launch a website?
Be it a web app, mobile app or website, our level of service remains the same. In addition, our experts are familiar with various technologies that work with the latest trends in the market.
Analysis of current site statistics:
Our decisions are based on data. Based on an analysis of your current website, we understand user patterns and key criteria to make decisions about the website redesign process.
Website goals: does it matter:
A truly effective redesign isn’t just about creating a new look; it’s about generating more visitors, leads and customers. Redesigning your entire website or making some changes depends on your marketing goals, but it should be updated according to your new marketing plans.
When it comes to redesigning your website, we help you analyse the successes and failures of your competitors so you can develop a business strategy based on your goals.
We find this by analysing competitor websites or industry specific websites. Side-by-side comparisons can be a great way to see what’s missing from your site and opportunities for improvement. It’s not about copying, it’s about finding out what we can do differently and better.
Unique Selling Proposition (USP) Analysis:
When visitors come to your site, they need to quickly understand who you are, what you do, whether you can help them, and why they should stay (and ultimately buy) on your site. To achieve this, you need to have a USP, or in other words, something that sets your business apart from the rest. Your USP should be used to influence the content of your website, especially on your homepage or other important landing pages.
So before we come up with a design and content strategy, let’s make sure your USP is consistent across the site.
Functional requirements analysis:
Every website has both functional and non-functional requirements. It is important to define these requirements before the actual design and development process. We list everything you want from your new website. Next, consider what will help you meet or exceed your website goals, as well as the wants and needs of your website visitors.
Create a sitemap for a website:
A visual sitemap is extremely helpful when planning a website redesign. It helps organize website content and record all the important features required for a new website. We started by flattening the existing sitemap. The purpose of creating a site map for an existing website is to better understand the website’s current information architecture and usage issues.
Based on the addition or removal of content, features, and other factors, we’ve created a new sitemap to help everyone involved understand its size.
UX and UI website design:
Our design process begins with creating a wireframe for each home page. Wireframes represent the layout and priority of content and functionality. It also helps with navigation and layout design. We do this iteratively until everyone involved agrees.
We believe simplicity is the key. When developing a website concept, we focus on your principles of branding, typography, iconography, imagery, clarity and usability. We design layouts for all major desktop websites as well as custom mobile layouts.
Testing the Graphical User Interface (GUI) on real devices:
As the number of mobile user’s increases, our websites need to look good and be readable on mobile devices. When we were designing the mock-ups, we tested them on real phones as well. It really helps us fix a usability problem before it becomes a problem.