Local search engine optimization (SEO) campaigns are the bread and butter of digital marketing. Particularly if you’re working to win over local customers online. If you’re new to local SEO and need to know more about advanced Local SEO. This guide will help you get up to speed quickly on what you need to be doing to boost your campaign success.
The Local SEO Agency Gold Coast is also to your rescue if you want to leave it all to the professionals.
We’ll take you through 10 advanced local SEO tips that could deliver massive gains in ROI once implemented correctly.
#1 – Use in-depth business listings on popular sites
The first tip is to use in-depth business listings on popular sites. Google, Bing, Yahoo and Yelp are all popular sites that offer the ability for businesses to create an in-depth listing with more information than a traditional business directory listing.
These listings will rank higher on the search engine results pages for your target keywords, so it’s important you take advantage of them.
To get start, head over to Google My Business and fill out all of the necessary information about your business. Once you’ve done this, verify your listing by entering a code sent via email or text message. Be sure to monitor this page regularly so you can respond when customers leave reviews or ask questions about your product and service offerings.
#2 – Include local mobile search in your marketing campaigns
Local search is changing. Google Places (formerly known as Google Maps) has grown in importance, and with it, the opportunities for local businesses looking to attract new customers.
The most critical aspect of this change is that now, local search engine optimization, as per the Local SEO Agency Gold Coast, extends beyond just desktop computers. You need a mobile strategy, too!
Mobile internet usage has grown exponentially in recent years, and marketers finally recognize its value. Mobile web traffic surpassed desktop internet usage in 2014 and continues to grow.
Websites with mobile versions see higher conversion rates than those without mobile sites, so it’s important for your site to be optimize for mobile browsers as well.
#3 – Include social media profiles in your online directory listings
Once you’ve create a listing, it’s important to take the time and effort to include social media profiles for your business. If you’re running a hotel, for example, make sure that your online directory listings include links to your Facebook page and Twitter account.
The same goes for dentists or any other type of professional. Your customers will appreciate the convenience of being able to find you on social media networks as well as in your online directory listings.
#4 – Optimize photos and videos for local search
If your images are upload directly to Google Photos, you can use geotagging features. If not, make sure the place name is clearly visible in the photo. Be mindful of copyright laws, and don’t use copyrighted images without permission. You should also include a descriptive title and caption to clarify what the image is about when it’s use in search results and on Google Maps.
#5 – Incorporate consumer reviews into your efforts
Reviews are a key component of your online reputation, so it is important that you do everything possible to encourage and incentivize customers to review your business.
The Local SEO Agency Gold Coast suggests accomplishing it by including a review request with every purchase, offering incentives for reviews, or by provide an email address where customers can submit feedback. Review sites will also share reviews on social media platforms such as Facebook and Twitter.
Also, keep in mind that reviews from customers who have not complete a full transaction can not be accept by some sites.
#6 – Optimize your website’s technical performance
The technical performance of a website is just as important as the content on it, and in some cases, it’s more important. The technical performance encompasses not only the website’s page load time but also its responsiveness.
These factors are critical for ranking in Google search results and providing an optimal user experience. Here are a few ways you can optimize your website for speed and usability:
– Assess your hosting needs: Does your site need dedicate hosting? Shared hosting? Do you need additional bandwidth?
– Compress images: Images make up the bulk of a site’s weight, so reducing their file size will have a significant impact on load times.
#7 – Make it easy for customers to call you from their mobile devices
Place your phone number at the top of your page, so that if customers are on mobile devices, they can click and call. This is an easy way for customers to call you without having to navigate through a site.
If you do not want this feature on your site, then add a click here link at the top of the page, which will allow visitors to reach you by phone. This will also increase traffic and conversions on your site as people are more likely to make a purchase when they have just called in.
If you would like more information about how we can help with local SEO or any other type of digital marketing campaign, please contact us today!
#8 – Create rich experiences with video content
One of the most effective ways to generate more traffic and leads for your business is through video marketing. Video content has proven itself time and time again as a more effective way to engage with customers.
Videos can be use for everything from tutorials, case studies, testimonials, product demonstrations, behind-the-scenes tours of your company offices, or a live event like an open house. It’s important that videos are optimize for search engines so that they rank higher on local search results pages (LSRs).
#9 – Participate in community events and forums related to your industry
When it comes to local search, it’s important not only to optimize your website and make sure it’s optimize for mobile devices but also to participate in the community. Participating in industry events, forums and groups will help you stay up-to-date on what people are talking about in your field.
You’ll also have the opportunity to share your knowledge and network with others who are intereste in similar topics.
This is a great way to build an online reputation as an expert in your industry – which can help bring more traffic to your site when customers are looking for someone that knows what they’re talking about.
#10 – Don’t stop optimizing!
Just because you’ve reached your goals doesn’t mean that it’s time to stop. Not even the Local SEO Agency Gold Coast stop. In fact, the most important thing you can do is continue optimizing your business and website. The reality is that there are a lot of people out there who want what you have, so it’s essential that you keep working hard in order to maintain your success.
Even if you’re not actively working on anything new, just staying current with the latest information about search engine optimization will go a long way.
And if you do decide to launch a new marketing campaign or make some other change on your site, be sure that these updates are always make done through an ongoing process of optimization rather than as one-time events.
In conclusion, the world of search engine optimization is a big place. There are many different strategies that can be employe in order to successfully promote a campaign.
The key is understanding which strategies will work best for you and your business goals. Regardless of which strategy you employ, it’s important to stay on top of updates and changes as they happen, so you’re always prepare with the most up-to-date information.